SOCIETY FEEDS THE HYDRA—Strategic Brand Image

MANIFESTO

We are a creative force. An energy derived from a constantly evolving entity.

The Hydra. Constantly changing shape, but never losing our original structure.

We change everything we touch, and through this process we are transformed as well. For each new adaptation makes us more powerful.

IMAGE

The concept that this T-Shirt label was a creative collective was its

major selling point. Ten different artists from vastly different backgrounds.

Each of them with their own personal philosophy and aesthetic style.


This was not the case. There was only one artist.

Me(HYDRA). Because the idea of “We,” is a lot stronger than “I.”

So, I configured ten different identities and represented them under this one label.